Tone of Voice
Voice
FSG communication is:
- Clear — plain, direct language; avoid unexplained jargon.
- Energetic — motorsport enthusiasm, active voice.
- Precise — engineering-minded, factual, no exaggeration.
- Inclusive — welcoming to an international student audience.
Language
- English is the primary language for international communication; German is used for national/regional contexts.
- Be consistent within a single document — don't mix languages mid-text.
- Use SI units and 24-hour time; ISO dates (YYYY-MM-DD) in technical contexts — see the Numbers & Units guide.
Naming
| Use | Not |
|---|---|
| Formula Student Germany (first mention), then FSG | FSGermany, F.S.G., "Formula Student germany" |
| FSC / FSD / FSE (Combustion / Driverless / Electric) | FS-C, fsc, "the electric class" |
| Formula Student (the wider competition series) | formula student, FormulaStudent |
Writing — Do & Don't
Do
"Teams design, build and race a formula-style car."
Active voice, concrete verbs, short sentences.
Don't
"A car is designed and built by teams to be utilised in a racing capacity."
Passive voice, filler words, vague phrasing.